revolutionary products

cruelty-free

We are recognized cruelty-free by PETA (People for the Ethical Treatment of Animals) and Leaping Bunny.

certified vegan

We are certified vegan on all but 3 of our products.*

*Sheer Tint SPF20, Skin Perfect Primer SPF30, and MultiVitamin Power Serum.

no artifical colors or fragrances

We have been clean since 1986. Our formulas are free of artificial colors and fragrances, mineral oil, lanolin, S.D. alcohol, parabens and microplastics.

FSC certified

Going forward, all paper and cartons we use are FSC certified to be sustainable for forests.

90% recycable or bio-degradable by 2020

By the end of 2020, 90% of our packaging will be recyclable or bio-degradable. Much of our packaging is already sustainable.

manufactured in california

Our formulae are all manufactured in California, which boasts some of the world’s strongest environmental and consumer protections.