new circular hydration serum

LAUNCHING 15 APRIL

A long-lasting serum that immediately floods skin with hydration, replenishes from within, and helps prevent future dehydration.

Skin's hydration cycle

Think of skin hydration as a cycle. When skin is dehydration water flows in one direction: from inside the skin, out into the atmosphere. To keep skin hydrated we want to complete the cycle, creating a circular flow of hydration as water evaporates out of the skin it's consistently replenished. Circular Hydration Serum kick-starts skin's hydration cycle immediately flooding skin.

How to use: Smooth over cleansed face and neck morning and night after toning before moisturising.

How does skin become dehydrated?

Skin can become dehydrated when its barrier is compromised and unable to retain enough water. This can be caused by lots of factors such as makeup, diet, incorrect product use, weather; it goes on. But here’s where it gets tricky: when skin is dehydrated, it creates more oil to make up for the missing water. This can cause breakouts, irritation and dry patches. Skin can even feel oily and dry at the same time.

How does skin become dehydrated?

Skin can become dehydrated when its barrier is compromised and unable to retain enough water. This can be caused by lots of factors such as makeup, diet, incorrect product use, weather; it goes on. But here’s where it gets tricky: when skin is dehydrated, it creates more oil to make up for the missing water. This can cause breakouts, irritation and dry patches. Skin can even feel oily and dry at the same time.

Key ingredients

Hyaluronic Acid: penetrates skin's surface for deep hydration and more supple, radiant skin over time.

Algae Extract-Infused Moisturising Matrix: delivers quick and long-lasting hydration.

Polyglutamic Acid: replenishes skin's hydration reserves from within.

Plant-derived sugars + Amino Acids: helps prevent future hydration evaporation.

Lactobacillus Ferment + Avena Extract: balance skin's microbiome.

Deeply hydrates skin for 10+ hours and increases hydration levels over time*

Provides immediate and long-lasting hydration, increasing baseline hydration over time.

*Independent clinical test, 30 subjects, 2 applications/day for 28 days. Hydration measurements taken via corneometer before application and at 20 minutes, 2 hours and 10 hours.

Deeply hydrates skin for 10+ hours and increases hydration levels over time*

Provides immediate and long-lasting hydration, increasing baseline hydration over time.

 *Independent clinical test, 30 subjects, 2 applications/day for 28 days. Hydration measurements taken via corneometer before application and at 20 minutes, 2 hours and 10 hours.

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